Consumer Buying Behaviour towards Branded Readymade Apparels in Himachal Pradesh
نویسندگان
چکیده
Clothing is as essential to a person food and shelter. The textile industry India's second largest industry. Customers are paying close attention clothing, which has become tool for people express their individuality. To be effective in today's competitive industry, it comprehend what buyers desire want. This study aims determine how purchase branded apparel variables influence purchases Himachal Pradesh, India. Due the novelty of clothing retail establishments this region, focuses on Pradesh. paper also determines much customers know about available brands. According literature presented, consumers Pradesh have extensive knowledge international majority comes from family friends. consumer's personal motives views purchasing behaviour. Status symbols advertising were determined unimportant; however, quality, designs, novelty, convenience, brand image were.
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ژورنال
عنوان ژورنال: International Journal For Multidisciplinary Research
سال: 2023
ISSN: ['2582-2160']
DOI: https://doi.org/10.36948/ijfmr.2023.v05i01.1571